A spotless
partnership
GumGum is thrilled to partner with Clorox iConnect 2021. Please check out all the latest events, new launches, product offerings and experiences from us below!
Spring Clean Away Those Cookies!
With third-party cookies on their way out, brands and marketers are searching for effective alternatives to target audiences online. As the leader in contextual intelligence, GumGum is spearheading that conversation.
Why Do We Forget About Consumer Needs?
At IAB ALM 2021, GumGum CEO Phil Schraeder made it very clear that consumers are all over the place when it comes to how digital advertising is reaching them online. If connecting with potential customers is our ultimate goal, why do we often forget to ask them what they want?
Listen in as Phil and industry leaders tap into how contextual advertising and how it can meet consumer needs moving forward.
Thank You: Stay in Touch!
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Introducing ‘Contextual Insider’
Meet the Contextual Insider, GumGum's new, first-of-its-kind online publication with the latest in contextual advertising and its impact on digital marketing. We created the Contextual Insider to help you stay informed in a fast-changing online world and navigate this transitional time within our industry.
view experience
Cookie Crumbling
Mountain
Third-party data is on the decline...it is just the way the cookie crumbles! But what does that mean for advertisers? Take a virtual trip down GumGum’s Cookie Crumbling Mountain to learn more.
Gina Smart
VP, Sales
gina@gumgum.com
Kim Hale
Sales Director
khale@gumgum.com
Partnership Benefits & Efficiencies
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Fully customizable, brand suitability solutions
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Through our fully custom approach, we’ve maximized reach to a variety of audiences including multicultural. On the campaign level we are proud to partner on new first-to-market creative concepts!
Check out our work on the Burt's Bee's Face Care Guide ad units and the GumGum creative gallery.
GumGum’s Verity™
Driven Ad Solutions
Enhanced campaign performance
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Higher
accuracy targeting
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Increased brand safety & suitability, with fraud prevention
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Easy & flexible buying
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White-glove, round the clock level of service
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Our Tech
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view Dentsu study
Get to know GumGum Verity™
We are most proud of utilizing Verity,™ GumGum's contextual intelligence engine to build out a custom approach to reach Clorox’s target audiences across our platform. Verity™️ uses machine learning to comprehensively analyze text, images, audio and video on a page to derive human-like understanding, and place campaign messaging in brand suitable environments.
Reach your desired audience without relying on personal data or cookies
Future-proof your targeting
Avoid unsafe content, without constraining campaign reach or performance
Achieve brand safety and suitability
Zero in on page-level content that will amplify your brand message
Align with the most relevant content
We use WhiteOps to block invalid traffic, and can layer on 3rd party vendors for additional verification, brand safety and measurement.
#1 in Contextual
A Dentsu Aegis Network study, overseen by a third party researcher, demonstrated that Verity™ identifies relevant page content more accurately than leading competitors.
view publication
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View Burt's Bees demo
View our creative gallery
GumGum x Clorox iConnect Gets Better, Every Year.
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